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Gelato Messina – Blacklight Desserts
For 3 weeks during the Sydney Vivid Festival, Gelato Messina installed an illuminated multi-sensory dessert bar. Blurring the lines between food, art and architecture, the neon shipping container not only gave paying customers delicious treats, but enabled them to take jaw-droppingly good instagram photos.
As customers viewed each rug, the algorithm converted data from their EEG device into a score that determined whether they were eligible to buy it. Displayed as a percentage, the score was projected onto the wall next to each rug; a low percentage indicated a lack of genuine interest and made the rug unavailable to purchase, while customers with a high percentage were able to buy the item.