What we did:
Working closely with Oakley and Telstra, Watch This Space literally took people to the lightning fast edge of emerging technology. The idea was to demonstrate the real application of emerging tech and how it can be used to enhance even the most thrilling activities – like skiing.
Why it worked:
Remember the advertising expression, show don’t tell. Well, the installation worked because it showed people the real-life application of the technology rather than telling them about it. Using Mixed Reality, the exhilarating experience catapulted Telstra and Oakley forward as tech leaders and for 3 weeks was a not-to-be-misses retail experience in Telstra’s leading edge area.