What we did:
Over the busiest weeks of the summer we had 2 actors installed in Telstra’s store front windows. As shoppers passed by, our real-life mannequins drew their attention by acting out fun summer activities. Each experience was real, a moment shared between human beings. And because if it’s authenticity, it delivered an incredibly strong message in a very unique way.
In-store we continued the summer story by adding a dash of interactive. Using touchscreens shoppers created their own personalised postcards and sent them to loved ones around the globe.
Why it worked:
As the old advertising adage goes, show, don’t tell. So that’s what we did to demonstrate how Telstra has you covered while you’re out summering this summer.
The combinations of human mannequins combined with interactive postcards stopped shoppers in their tracks. It creativity , but more importantly, emotionally demonstrated Telstra’s commitment connectability and the importance of good coverage while you’re out and about doing what you love.